消费转向,头部火锅品牌业绩下滑,叮咚买菜趁势加码火锅到家

南方都市报
Sep 19

“没有什么问题是一顿火锅解决不了的,如果有,那就再吃一顿!”近日,叮咚买菜在上海启动以“鲜”为主题的2025年度“火锅季”。据了解,今年叮咚买菜“火锅季”包括有料锅底在内的火锅锅底SKU超过40款,肉禽蛋类SKU高达百款,新品占比55%,水果、烘焙、休闲百货等品类也推出了相应的火锅场景新品,将成为历来上新最多、产地最广的一季。火锅市场迎来存量竞争时代,消费者注重个性及情绪谈及近年火锅行业趋势,...

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