今年夏天,冰红茶重新“杀”回消费者视野,在多个购物榜单登顶。冰红茶饮料在国内畅销近30年,目前该市场呈现“一超多强”局面。有数据称,康师傅冰红茶占据超60%的市场份额。记者注意到,康师傅在今年推出了多款新口味和规格的冰红茶,农夫山泉、元气森林、今麦郎等巨头也在今夏密集推出冰红茶产品。凌雁管理咨询首席咨询师、食品及餐饮行业分析师林岳表示,冰红茶的重新热销,主要因为产品在不断改良,新品牌聚焦细分需求,...
Source Link今年夏天,冰红茶重新“杀”回消费者视野,在多个购物榜单登顶。冰红茶饮料在国内畅销近30年,目前该市场呈现“一超多强”局面。有数据称,康师傅冰红茶占据超60%的市场份额。记者注意到,康师傅在今年推出了多款新口味和规格的冰红茶,农夫山泉、元气森林、今麦郎等巨头也在今夏密集推出冰红茶产品。凌雁管理咨询首席咨询师、食品及餐饮行业分析师林岳表示,冰红茶的重新热销,主要因为产品在不断改良,新品牌聚焦细分需求,...
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