中国家电产业全球化再进阶

中国产业经济信...
Sep 18

中国家电企业在IFA 2025站上C位。琳琅满目的AI赋能产品、符合全球最高能效标准的绿色家电、深度适配本地需求的创新设计,无不向世界宣告:中国家电产业的“出海”进程已迈入新阶段,全球化再进阶。以往的“出海”,是将产品卖向全球,属于地理空间的跨越;而如今的“出海”,则是深度融入全球产业链、价值链与消费文化,是发展层次的升华。从本届IFA可以清晰感受到,中国企业正奋力完成这一关键转变,从过去的“产品...

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