后市场不再是单点利润竞争,而是效率、系统能力、用户关系和品牌资产的赛跑文 | 容山2025年中报季,4S集团体系内忧外患。新车销售整体下行,4S集团在主营业务利润承压的情况下,转而更加重视售后市场。4S集团的惯用体系换到“车后市场”是否奏效?为什么在同样的赛道里,作为独立第三方汽后服务平台代表的途虎,在财报发布后第一个交易日股价大涨,市场到底在看重什么?一、数据对照:不同数据后的不同商业模式财报...
Source Link后市场不再是单点利润竞争,而是效率、系统能力、用户关系和品牌资产的赛跑文 | 容山2025年中报季,4S集团体系内忧外患。新车销售整体下行,4S集团在主营业务利润承压的情况下,转而更加重视售后市场。4S集团的惯用体系换到“车后市场”是否奏效?为什么在同样的赛道里,作为独立第三方汽后服务平台代表的途虎,在财报发布后第一个交易日股价大涨,市场到底在看重什么?一、数据对照:不同数据后的不同商业模式财报...
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