9月16日,全球最大的独立广告交易平台之一Magnite在美国对谷歌提起反垄断诉讼。诉讼称,谷歌非法垄断广告交易市场和出版商广告服务器市场,通过一系列排他性和自我偏袒措施,将出版商和广告主锁定在其广告技术生态中,从而扼杀竞争。谷歌方面否认了相关指控。该公司发言人表示:“这些指控毫无根据。广告商和出版商有很多选择,他们选择谷歌的广告技术工具是因为它们有效、价格合理且易于使用。”谷歌被指强制广告主购买...
Source Link9月16日,全球最大的独立广告交易平台之一Magnite在美国对谷歌提起反垄断诉讼。诉讼称,谷歌非法垄断广告交易市场和出版商广告服务器市场,通过一系列排他性和自我偏袒措施,将出版商和广告主锁定在其广告技术生态中,从而扼杀竞争。谷歌方面否认了相关指控。该公司发言人表示:“这些指控毫无根据。广告商和出版商有很多选择,他们选择谷歌的广告技术工具是因为它们有效、价格合理且易于使用。”谷歌被指强制广告主购买...
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