美团浣熊食堂:绝不自营,绝不下场与商家竞争

大河财立方
Sep 20

7月29日,美团发文称,自7月初推出“浣熊食堂”品牌以来,美团和美团外卖App相关关键词的搜索量环比6月已上涨超40倍,浣熊食堂商家整体曝光量上涨164%,订单量上涨60%。美团方面表示,“浣熊食堂”的目标是帮助餐饮外卖以更低成本实现更好运营,同时为餐饮外卖行业探索食品安全高标准管理的路径。美团将定期结合食品安全大数据,对消费者满意的品牌商家予以奖励,还将总结这些商家的运营经验和方法论,向全行业...

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