A2Z Cust2Mate in Pact With Toys "R" Us, The Red Pirate for Retail Advertisements

MT Newswires Live

Sep 22

A2Z Cust2Mate Solutions (AZ) said Monday it has signed a multi-year advertising agreement with toy retail chains - Toys "R" Us Israel and The Red Pirate.

The company said, through this agreement, the toy chains can connect directly with shoppers through its smart carts-turning everyday grocery trips into interactive retail media experiences.

It added that the campaigns will run across up to 5,000 smart carts currently rolling out in Yochananof supermarket chain in Israel.

The multi-year agreement, effective until December 2028, has an optional two-year extension.

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