实探门店|消费者爆买的始祖鸟,烟花秀事件后市场蛋糕会被瓜分吗

第一财经
Sep 21

在海外,很多买“鸟”的也是中国人。   周末,户外品牌始祖鸟联合艺术家蔡国强西藏喜马拉雅山脉举办的一场烟花秀引发巨大争议。9 月 21 日,蔡国强工作室和始祖鸟分别发表声明致歉。同时,日喀则市委、市政府已成立调查组,第一时间赶赴现场核查,后续将根据核查结果依法依规处理。   虽然相关各方已表态,但似乎消费者并未买账,有消费者在社交平台表示不会再买始祖鸟的产品。   “烟花秀”是否影响始祖鸟的销售?...

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