白酒的尽头是直播?珍酒李渡729万观看背后的行业转型信号

卖酒狼圈子
Sep 21

白酒行业深度调整期,珍酒李渡“逆势”推新带来的启示。文 | 卖酒狼团队编 | 南风传统白酒市场正经历萎缩困境,然而,一场观看量近730万的直播,却为行业打开了新思路。珍酒李渡集团董事长吴向东凭借其强大的个人IP影响力,成功将新品打造成了逆势中的畅销标杆。近日,吴向东的第三场大型直播斩获729.8万观看量,最高同时在线人数达39.2万人,点赞数突破489万。在这场直播中亮相的“大珍·珍酒”,一举跃居...

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