文/杨欧“在海拔5500米的喜马拉雅山脉燃放烟花,始祖鸟这场名为《升龙》的艺术营销,却意外引爆了品牌深层危机:一个被安踏捧上神坛的户外奢侈品牌,正挣扎于高端调性与大众化扩张的撕裂之中。而此时,行业竞争对手都正在摩拳擦掌。”一场绚烂的烟花秀,让户外高端品牌“始祖鸟”面临严重的品牌信任危机。2025年9月19日傍晚,西藏喜马拉雅山脉江孜热龙地区一座海拔约5500米的高山下,行为艺术家蔡国强为户外品牌...
Source Link文/杨欧“在海拔5500米的喜马拉雅山脉燃放烟花,始祖鸟这场名为《升龙》的艺术营销,却意外引爆了品牌深层危机:一个被安踏捧上神坛的户外奢侈品牌,正挣扎于高端调性与大众化扩张的撕裂之中。而此时,行业竞争对手都正在摩拳擦掌。”一场绚烂的烟花秀,让户外高端品牌“始祖鸟”面临严重的品牌信任危机。2025年9月19日傍晚,西藏喜马拉雅山脉江孜热龙地区一座海拔约5500米的高山下,行为艺术家蔡国强为户外品牌...
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