九毛九集团的战略转身:从促销战到体验战,以“鲜活”重塑餐饮价值

厚金说
Sep 20

当消费者步入餐厅,他们购买的已不再只是一餐饭,而是一段时光、一种氛围、一次记忆——就餐体验,正成为餐饮品牌突围的关键维度。越来越多的餐饮企业开始意识到,只有打造出独特而深刻的消费体验,才能真正留住顾客的心。今年以来,九毛九集团旗下品牌太二酸菜鱼、怂火锅厂的系列动向,为行业提供了体验升级的新思路。九毛九近期公布的营运数据显示,其战略重心已从短期促销转向产品质量提升和顾客体验优化,通过多维度的体验设计...

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