餐饮 微利时代,副牌战略已从“多子多福”转向“优生优育”。一场由罗永浩微博引发的“预制菜”风波,意外揭开了西贝的副牌。随着罗永浩与西贝创始人贾国龙隔空口水仗的升级,网友发现了西贝越来越多的预制菜。比如有网友曾贴出,两款标注“堂食袋装”的小牛焖饭牛肉包和椒麻鸡的产品。贾国龙随后回应,上述产品源于已关停的快餐品牌“西贝小牛焖饭与拌面”,并非当前门店主要出品方式。西贝并非孤例。在餐饮行业竞争日趋白热化的...
Source Link餐饮 微利时代,副牌战略已从“多子多福”转向“优生优育”。一场由罗永浩微博引发的“预制菜”风波,意外揭开了西贝的副牌。随着罗永浩与西贝创始人贾国龙隔空口水仗的升级,网友发现了西贝越来越多的预制菜。比如有网友曾贴出,两款标注“堂食袋装”的小牛焖饭牛肉包和椒麻鸡的产品。贾国龙随后回应,上述产品源于已关停的快餐品牌“西贝小牛焖饭与拌面”,并非当前门店主要出品方式。西贝并非孤例。在餐饮行业竞争日趋白热化的...
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