始祖鸟烟花秀风波:安踏并购战略的双刃剑效应

Garyk
Sep 23, 2025

一场本应彰显品牌高度的喜马拉雅山烟花秀,最终竟演变成一场跨国公关危机。9月19日,户外品牌始祖鸟携手国际知名艺术家蔡国强开展的宣传活动,由于海外与国内道歉声明内容存在差异,引发了舆论的质疑。这场风波不仅使品牌方陷入信任危机的泥沼,更将其母公司安踏体育推至风口浪尖。烟花背后的资本连锁反应逐渐发酵。在港股市场上,9月22日开盘时,安踏体育便遭遇4.6%的大幅低开,盘中最大跌幅达7.28%,最终收跌...

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