安踏的全球化战略正在加速推进,而东南亚市场成为其 “豪赌” 的核心战场。2025 年,安踏宣布了一项雄心勃勃的计划:三年内在东南亚开设 1000 家门店。东南亚市场确实有足够的人口红利和消费潜力,但也隐藏着巨大的风险。数据显示,2025 年上半年,安踏东南亚业务流水同比增长接近翻倍,但与此同时,其国内营收增速已回落至低双位数(14.3%)。让人不禁想问:安踏的东南亚千店计划,究竟是流量洼地,还是...
Source Link安踏的全球化战略正在加速推进,而东南亚市场成为其 “豪赌” 的核心战场。2025 年,安踏宣布了一项雄心勃勃的计划:三年内在东南亚开设 1000 家门店。东南亚市场确实有足够的人口红利和消费潜力,但也隐藏着巨大的风险。数据显示,2025 年上半年,安踏东南亚业务流水同比增长接近翻倍,但与此同时,其国内营收增速已回落至低双位数(14.3%)。让人不禁想问:安踏的东南亚千店计划,究竟是流量洼地,还是...
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