始祖鸟一场以“艺术”为名的烟花秀,点燃了舆论争议。 《每日经济新闻》记者多方采访了解到,这场本想打造“2025年度经典案例”的营销活动,不仅因可能破坏高原生态遭公众质疑,更被业内直指“触碰了户外品牌的价值底线”。 要客研究院院长周婷在接受《每日经济新闻》记者采访时表示,此次始祖鸟在喜马拉雅山脉燃放烟花的行为,本质上是品牌与“户外保护”这一核心价值的严重背离,“若处理不当,不仅会消耗长期积累的...
Source Link始祖鸟一场以“艺术”为名的烟花秀,点燃了舆论争议。 《每日经济新闻》记者多方采访了解到,这场本想打造“2025年度经典案例”的营销活动,不仅因可能破坏高原生态遭公众质疑,更被业内直指“触碰了户外品牌的价值底线”。 要客研究院院长周婷在接受《每日经济新闻》记者采访时表示,此次始祖鸟在喜马拉雅山脉燃放烟花的行为,本质上是品牌与“户外保护”这一核心价值的严重背离,“若处理不当,不仅会消耗长期积累的...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.