来源：牛刀商业评论（图：牛刀商业评论制作）一场原定用于品牌调性造势的户外烟花秀，意外将安踏集团旗下高端户外品牌始祖鸟推向舆论漩涡的中心。这场由烟花秀引发的舆情危机，并非局限于始祖鸟单一品牌，更迅速向母公司安踏集团传导。一方面，投资者在港股互动平台密集提问 “事件对始祖鸟品牌溢价的影响”，担忧其作为安踏 “利润引擎” 的增长稳定性。另一方面，行业分析师指出，此次争议暴露出安踏对高端品牌运营的 “认知...
Source Link来源：牛刀商业评论（图：牛刀商业评论制作）一场原定用于品牌调性造势的户外烟花秀，意外将安踏集团旗下高端户外品牌始祖鸟推向舆论漩涡的中心。这场由烟花秀引发的舆情危机，并非局限于始祖鸟单一品牌，更迅速向母公司安踏集团传导。一方面，投资者在港股互动平台密集提问 “事件对始祖鸟品牌溢价的影响”，担忧其作为安踏 “利润引擎” 的增长稳定性。另一方面，行业分析师指出，此次争议暴露出安踏对高端品牌运营的 “认知...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.