KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

prnewswire

Sep 23, 2025

This group of women demonstrates the power of connection; they transform the everyday into something more beautiful when together. By their sides: the versatile Duo bag, ever-present through life's infinite possibilities.

NEW YORK, Sept. 23, 2025 /PRNewswire/ -- Today, Kate Spade New York unveiled its Fall 2025 global brand campaign, "Spark Something Beautiful," bringing back the iconic Gen Z "Duo" of four-time Grammy-nominated rapper Ice Spice and dancer and multi-faceted social media star Charli D'Amelio—and welcoming Grammy-winning singer-songwriter Laufey, and model Reign Judge. Firmly establishing the brand's new chapter under CEO and Brand President Eva Erdmann, the campaign embraces a fresh aesthetic and new vision designed to connect with the next generation, celebrating the magic that happens when we are together with friends.

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