Joybuy扛起出海大旗,刘强东在欧洲明牌了

钛媒体
Sep 23

文 | 品牌工厂BrandsFactory2025年8月23日,京东旗下跨境电商平台Ochama在欧洲正式停止运营,相关用户数据自8月15日起已启动迁移。此次关停并非彻底退出,官方称这是以“品牌升级”的方式并入京东另一跨境品牌Joybuy,完成业务整合。根据公告,原Ochama用户可通过账户迁移流程继续使用Joybuy的服务。不过,此次整合也伴随着市场范围的收缩——Joybuy将仅面向英国、法国、...

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