Polestar Launches Campaign with Climate Week NYC Promoting Shift to Electric Vehicles

Reuters
Sep 22
Polestar Launches Campaign with Climate Week NYC Promoting Shift to Electric Vehicles

Polestar Automotive Holding UK plc has announced a new campaign in partnership with Climate Week NYC, aimed at addressing the impact of combustion engine vehicles on society and promoting the shift to electric vehicles. The campaign, starting on September 22, 2025, highlights the need for accelerated adoption of electric cars to mitigate climate change. Polestar's Head of Sustainability, Fredrika Klarén, will participate in a panel discussion during the event. The company is focusing on emission-free mobility, with initiatives such as the Polestar 0 project, which aims to create a climate-neutral car. Currently, electric vehicles account for 20% of new car sales globally, and road transport is responsible for over 15% of global energy-related emissions.

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