始祖鸟烟花秀引争议 安踏多品牌战略持续发力

DoNews
Sep 26

始祖鸟在喜马拉雅山举办烟花秀引发舆论风波,其母公司亚玛芬体育第一大股东安踏体育随之受到关注。尽管事件带来短期压力,但安踏上半年营收达385.4亿元,同比增长14.3%,远超李宁、特步和361度总和,稳居行业首位。净利润虽同比下降8.94%,仍以70.31亿元的体量约为三者之和的两倍。公司坚持多品牌战略,完成对JACK WOLFSKIN收购,强化户外布局。同期,10家运动品牌上市公司中七成营收增长,...

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