2022年,华领医药的多格列艾汀片(商品名“华堂宁”)获批上市,这是全球首个葡萄糖激酶激活剂(GKA)类降糖新药。这一里程碑式的突破,让华堂宁成为中国生物医药产业“由0到1”的标志性案例。 华堂宁的商业化开局很漂亮,MNC(跨国药企)拜耳负责华堂宁在国内的销售工作。值得一提的是,在降糖药上,拜耳的销售团队曾一手打造拜唐苹的“销售神话”,外界原本预期,华堂宁能在拜耳的加持下迅速打开市场。然而,上市...
Source Link2022年,华领医药的多格列艾汀片(商品名“华堂宁”)获批上市,这是全球首个葡萄糖激酶激活剂(GKA)类降糖新药。这一里程碑式的突破,让华堂宁成为中国生物医药产业“由0到1”的标志性案例。 华堂宁的商业化开局很漂亮,MNC(跨国药企)拜耳负责华堂宁在国内的销售工作。值得一提的是,在降糖药上,拜耳的销售团队曾一手打造拜唐苹的“销售神话”,外界原本预期,华堂宁能在拜耳的加持下迅速打开市场。然而,上市...
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