阅文首个“IP乐园”落地新加坡环球影城,“实景娱乐”成文化出海新范式

北京商报
Sep 26

北京商报讯(记者卢扬程靓)9月26日,阅文集团旗下现象级网文《道诡异仙》与圣淘沙名胜世界旗下新加坡环球影城(以下简称新加坡环球影城)合作,推出深度还原原著世界的主题探险屋。该项目通过逼真的主题场景再现、NPC沉浸互动等多元形式,以实景体验还原小说中的奇幻世界。这是新加坡环球影城首次与中国网文IP展开深度合作,成为“IP+文旅”融合模式的又一跨国标杆。  作为《哈利波特》《变形金刚》《功夫熊猫》等...

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