近日，郑州市市场监管局就“调价助手”功能问题依法约谈携程旅行网运营主体，引发业内广泛关注。数字化时代，酒店定价谁说了算？从商业本质看，定价权是经营自主权的核心组成部分。酒店作为经营主体，理应有权根据市场供需、成本变动、品牌策略等因素自主决定价格。然而，随着OTA平台逐渐成为酒店客房分销的主要渠道，技术赋能逐渐演变为“技术控制”。平台通过算法工具（如“调价助手”）直接介入价格调整过程，实质上架空了...
Source Link近日，郑州市市场监管局就“调价助手”功能问题依法约谈携程旅行网运营主体，引发业内广泛关注。数字化时代，酒店定价谁说了算？从商业本质看，定价权是经营自主权的核心组成部分。酒店作为经营主体，理应有权根据市场供需、成本变动、品牌策略等因素自主决定价格。然而，随着OTA平台逐渐成为酒店客房分销的主要渠道，技术赋能逐渐演变为“技术控制”。平台通过算法工具（如“调价助手”）直接介入价格调整过程，实质上架空了...
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