爱奇艺CEO龚宇:IP衍生品和主题乐园未来将成为核心业务之一

澎湃新闻
Sep 26

视频平台爱奇艺也要做乐园。  9月25日,在2025爱奇艺悦享会上,爱奇艺创始人、CEO龚宇说:“我们干两类,线上是影视内容,这是爱奇艺15年来的核心业务,线下是‘体验业务’,也可以叫情绪价值业务。爱奇艺在七八年前就开始尝试通过把VR、MR、AR等技术与影视娱乐IP结合,开发一些单独的线下项目。从去年底到现在,爱奇艺在策略上明确,线下业务未来是爱奇艺的核心业务之一,共分为IP衍生品和乐园两部分。”...

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