出海不打价格战 速卖通要和亚马逊争夺头部品牌

21世纪经济报道
Sep 25

21世纪经济报道记者董静怡杭州报道  速卖通不再“卷低价”了。  9月23日,阿里旗下跨境电商平台速卖通启动“超级品牌出海计划”,表示用商家在亚马逊一半的成本,在重点市场实现更高的成交,直接向天猫品牌和亚马逊大卖们抛出了橄榄枝。此举被业内视为对亚马逊发起正面挑战,争夺中高端品牌市场。  直接对标亚马逊,速卖通的野心不小。  之所以盯上品牌,是整个出海环境在发生变化。行业已从蓝海变为红海,不确定的...

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