海底捞,露出“平价”野心

消费钛度
Sep 24

近日,据相关媒体报道,海底捞正式完成对自助小火锅品牌举高高的收购。无论是就餐形式还是价格,举高高都与海底捞传统火锅形成明显的区分。举高高主打一人食自助小火锅,除了传统的火锅食材,还提供汉堡、炸鸡等小吃以及新鲜水果,突破了传统的火锅品类边界。此外,举高高踩中了火锅消费性价比升级的风口,以平均59.9元客单价受到消费者青睐。此次收购举高高,是海底捞“红石榴计划”从单一内部孵化转向“孵化+收购”双轨驱动...

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