2025年9月,到店团购战火愈燃愈烈,巨头们都盯住了大家的饭碗。本文为食品研报原创文/阿拉蕾图片来源:网络9月10日,“高德扫街榜”上线,像一把锋利的匕首,直指大众点评到店市场的评价体系。10天后的9月22日,淘宝闪购联合支付宝、高德,在上海、深圳、嘉兴三城试点到店团购,首次打通“搜索-交易-核销”的到店闭环。几乎同步,一边官宣顶流明星肖战为团购代言人,用一场话题营销大战守住用户心智;另一边悄然...
Source Link2025年9月,到店团购战火愈燃愈烈,巨头们都盯住了大家的饭碗。本文为食品研报原创文/阿拉蕾图片来源:网络9月10日,“高德扫街榜”上线,像一把锋利的匕首,直指大众点评到店市场的评价体系。10天后的9月22日,淘宝闪购联合支付宝、高德,在上海、深圳、嘉兴三城试点到店团购,首次打通“搜索-交易-核销”的到店闭环。几乎同步,一边官宣顶流明星肖战为团购代言人,用一场话题营销大战守住用户心智;另一边悄然...
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