行业透视|头部房企加速布局社群运营,华润、华发均已设立集团IP

克而瑞地产研究
Sep 25

◎文 / 沈晓玲、洪宇桁01现象:地产社群关注度爆发式增长,微信搜索量激增近十倍近年来,地产社群运营正被越来越多的房企关注,其热度呈现爆发式增长。从“微信指数”来看,“地产社群”关键词的日均搜索量从2022年的1882次快速上升至2025年1-8月的16703次,增长近10倍,并在2025年4月3日达到单日367932次的历史峰值。单从这一指标来看,地产社群运营正在被越来越多的企业看到。02本质:...

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