当AI能够批量生成内容时,人类独特的创造力和真实体验反而变得愈发珍贵。而生成式AI对娱乐传媒行业的加速渗透,也在变为现实。据摩根士丹利最新研究报告,Meta、谷歌、爱奇艺、快手等大型科技和媒体公司正通过AI驱动的个性化推荐、内容成本优化和广告变现效率提升,在中期内展现出明确的增长前景。在这一趋势下,无法被AI复制的体验式资产以及稀缺的顶级体育赛事版权,其价值将进一步凸显。AI重塑内容生产,文娱板块...
Source Link当AI能够批量生成内容时,人类独特的创造力和真实体验反而变得愈发珍贵。而生成式AI对娱乐传媒行业的加速渗透,也在变为现实。据摩根士丹利最新研究报告,Meta、谷歌、爱奇艺、快手等大型科技和媒体公司正通过AI驱动的个性化推荐、内容成本优化和广告变现效率提升,在中期内展现出明确的增长前景。在这一趋势下,无法被AI复制的体验式资产以及稀缺的顶级体育赛事版权,其价值将进一步凸显。AI重塑内容生产,文娱板块...
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