全球运营+印尼落地:用友BIP企业AI全栈云助力艾雪集团运营升维

市场资讯
Sep 25

(来源:用友)

在印度尼西亚的炎热街头,艾雪(Aice)冰淇淋以多样的口味俘获了无数消费者。艾雪成立于2015年,从印尼起步,到成为东南亚传统渠道第一、全渠道第二的冰淇淋品牌,艾雪只用了不到10年的时间。目前艾雪已成为印尼家喻户晓的国民冰淇淋品牌,并且已将业务扩展至菲律宾、越南、柬埔寨、老挝、东帝汶、泰国等多个国家及地区,艾雪全球化的步伐近几年在进一步加速。

On the hot streets of Indonesia, Aice ice cream has captured countless consumers with its diverse flavors. Established in 2015 and starting from Indonesia, Aice has grown to become the No.1 ice cream brand in traditional channels and No.2 across all channels in Southeast Asia within less than a decade. Today, Aice has become a household brand in Indonesia and has expanded its presence to the Philippines, Vietnam, Cambodia, Laos, Timor-Leste, Thailand, and other markets. In recent years, Aice has further accelerated its globalization journey.

公司快速发展,全球化布局背后,多国家合规、跨区域协同、资产精细化管理等管理诉求愈发凸显。通过数智化运营体系来助力公司发展和提升管理效率是发展道路上的重要抓手。艾雪选择与用友合作,通过一体化的财务供应链协同、人力、费控管理及资产全生命周期管理方案,实现了多国家业务的高效运转,为企业扎实发展,快速开展业务提供了有力支撑。

With the rapid development of the company and its globalization layout, management demands such as multi-country compliance, cross-region collaboration, and more sophisticated asset management have become increasingly prominent. Leveraging an intelligent digital operation system to support company growth and improve management efficiency is a key approach on the path of development. Aice chose to cooperate with Yonyou, implementing an integrated solution for financial and supply chain collaboration, human resources, expense control management, and full asset life cycle management, achieving efficient operation of multi-country businesses and providing strong support for the enterprise’s solid development and rapid business expansion.

01

全球化拓局

对于艾雪而言,冰淇淋行业的运营特性与全球化布局的复杂性,让其数智化需求极具“行业专属感”:

For Aice, the operational characteristics of the ice cream industry and the complexity of globalization layout make its digital intelligence needs highly "industry-specific":

多国家合规的 “差异化难题” 始终是运营核心作为深耕穆斯林市场的品牌,艾雪需严格遵循各国税务、社保规则 —— 从不同国家的个税核算方式,到本地社保缴纳比例的差异,再到国际清真中心认证的全链路追溯,每一项都需精准落地。此前,人工处理多国家财务数据不仅耗时,还需反复核对本地规则,稍有疏漏便可能面临合规风险;而清真认证的纸质台账记录,也难以满足实时追溯与突发检查需求。

The "distinct challenges" of multi-country compliance have always been at the core of operations. As a brand deeply rooted in the Muslim market, Aice must strictly adhere to the tax and social security regulations of each country — from the individual income tax calculation methods in different countries, to the variations in local social security contribution rates, and to the full-chain traceability of international halal certification. Each aspect requires precise implementation. Previously, manually handling multi-country financial data was not only time-consuming but also required repeated verification of local rules, with any oversight potentially leading to compliance risks; meanwhile, the paper-based records for halal certification made it difficult to meet the needs for real-time traceability and sudden inspections.

跨区域协同的 “效率瓶颈” 同样制约业务推进。艾雪的核心生产集中在部分基地,营销网络却遍布多国,生产计划与销售订单的衔接、不同区域财务数据的汇总,曾依赖人工传递与手动核算,信息滞后问题明显;同时,分散在各国的员工报销、合同审批等流程,因缺乏统一平台,往往需要多环节沟通,效率低下。

The "efficiency bottleneck" of cross-region collaboration also restricts business advancement. Aice's core production is concentrated in several bases, while the marketing network spans multiple countries. The connection between production planning and sales orders (SO), as well as the consolidation of financial data from different regions, used to rely on manual data transfers and calculations, resulting in significant information delays. Meanwhile, processes such as reimbursements and contract approvals, scattered across different countries, lacked a unified platform. This often led to multiple rounds of communication and inefficiencies.

核心资产的 “管理盲区” 不容忽视。作为冰淇淋销售的关键终端资产,艾雪的冰柜广泛分布于经销商与零售网点,传统人工盘点不仅耗时,还存在数据真实性难核实、资产状态更新不及时等问题,影响终端运营效率。

The "management blind spots" of core assets cannot be ignored. As key terminal assets for ice cream sales, Aice's freezers are widely distributed across distributors and retail outlets. Traditional manual inventory counting is not only time-consuming but also faces issues such as difficulty in verifying data authenticity and untimely updates of asset status, which affect terminal operational efficiency.

02

用友BIP企业AI全栈云:

以“行业化+本地化”破解运营困局

“我们需要的不是一套通用系统,而是能贴合我们业务场景、解决实际问题的数智化方案。” 这是艾雪在数智化转型初期的明确诉求。基于对冰淇淋行业特性与艾雪全球化需求的深度理解,用友BIP企业AI全栈云从“合规落地、协同提效、资产透明”三大维度,提供了行业化解决方案:

"What we need is not a generic system, but an intelligent digital solution tailored to our business scenarios and real challenges." This was Aice's clear demand at the early stage of digital transformation. Based on a deep understanding of the characteristics of the ice cream industry and Aice's globalization needs, Yonyou BIP·Enterprise AI·Flexible Cloud Deployments  provided a customized solution from three dimensions: "compliance implementation, collaborative efficiency improvement, and asset transparency."

01

 财务供应链协同:打通多区域业务 “数据链路”

针对艾雪 “集中生产、分散营销” 的模式,用友BIP搭建了统一的财务供应链平台,实现生产基地与多国营销网络的数据实时互通——生产端可依据销售订单动态调整计划,避免供需脱节;财务端则能自动处理多币种核算与内部交易抵消,无需人工反复核对。

For Aice's "centralized production, decentralized marketing" model, Yonyou BIP has built a unified financial supply chain platform to achieve real-time data interconnection between production bases and multinational marketing networks — on the side of production, the system can dynamically adjust plans based on sales orders to avoid supply-demand mismatches; on the side of finance, the system can automatically handle multi-currency accounting and internal transaction elimination without repeated manual verification.

02

费控与协同管理:让全球员工 “高效办事”

为解决跨区域审批效率问题,用友 BIP 为艾雪打造了前端统一门户,整合费控报销、合同审批、用章申请等功能。无论是本地员工还是外派人员,均可通过同一平台提交需求,系统结合不同区域的审批规则自动流转,避免了人工传递单据的繁琐。

To address the issue of cross-region approval efficiency, Yonyou BIP has created a unified front-end portal for Aice, integrating expense control and reimbursement, contract approval, seal application, and other functions. Whether local employees or dispatched personnel, all can submit requests through the same platform. The system automatically routes according to the approval rules of different regions, eliminating the inefficiencies of manual document transfers.

03

核心资产追踪:让终端冰柜 “状态透明”

针对冰柜等终端资产的管理需求,用友为艾雪打造了有行业特性的资产追踪方案,与用友 BIP 的基础资产管理模块打通。每台冰柜均对应专属资产信息,经销商与零售网点可通过线上渠道实时更新资产状态(如运行、维修、闲置),总部则能实时掌握资产分布与使用情况,无需依赖人工盘点,既减少了管理成本,也让资产调配更精准。

To address the management needs of terminal assets such as freezers, Yonyou has customized an independent asset tracking solution for Aice, integrated with Yonyou BIP's basic asset management module. Each freezer is assigned a unique asset profile, and dealers and retail outlets can update asset status (e.g., in operation, under maintenance, or idle) in real time through online channels. The headquarters can monitor asset distribution and usage in real time without relying on manual inventory checks, which not only reduces management costs but also enables more precise asset allocation.

04

本地化适配:贴合区域规则 “合规运营”

面对不同国家的税务与社保差异,方案做了深度本地化调整 —— 以艾雪核心运营的印尼市场为例,系统可自动适配本地个税计算规则、社保缴纳比例(如不同类型社保的企业与个人承担比例),并支持税务数据与当地系统的对接,减少人工核算误差,降低合规风险。

In response to the differences in taxation and social security across countries, the solution has undergone deep localization adjustments — taking the Indonesian market, a core operation of Aice, as an example. The system can automatically adapt to local individual income tax calculation rules, social security contribution rates (such as the enterprise and individual contribution ratios for different types of social security), and supports the integration of tax data with local systems, reducing manual calculation errors and lowering compliance risks.

如今,在艾雪的全球化运营中,用友BIP企业AI全栈云的价值已不止于解决痛点,更多的是如何面对公司的发展和调整进行及时的响应。当艾雪拓展新市场时,方案能快速适配当地合规要求,助力新业务快速落地;在日常运营中,财务汇总效率、审批效率与资产管理精度的提升,让团队有更多精力聚焦业务增长。

Today, within Aice’s global operations, the value of Yonyou BIP·Enterprise AI·Flexible Cloud Deployments goes beyond merely addressing challenges; it is more about responding promptly to the company's development and adjustments. When Aice expands into new markets, the solution can quickly adapt to local compliance requirements, helping new business initiatives take root quickly; in daily operations, improvements in financial consolidation efficiency, approval efficiency, and asset management accuracy enabling the team to focus on driving business growth.

从东南亚到全球,用友BIP企业AI全栈云以“客户为中心”的定制化服务伴随艾雪共同发展。未来,继续依托用友BIP的全球化、行业化与本地化服务的优势,助力更多像艾雪这样的跨国企业,在复杂的全球市场中稳步前行,让数智化成为业务增长的 “确定性力量”。

From Southeast Asia to the world, Yonyou BIP·Enterprise AI·Flexible Cloud Deployments  provides customer-centric customized services, growing together with Aice. In the future, by continuing to leverage Yonyou BIP’s advantages in globalization, industry specialization, and localization services, we will help more multinational enterprises like Aice steadily advance in the complex global market, making digital intelligence "a driving force for sustainable business growth" .

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