补贴不如亲自下场,京东开始做咖啡

东哥解读电商
Sep 27, 2025

既然快餐都做了,京东不想放过更简单的咖啡。甚至咖啡更高频。目前七鲜咖啡的首店也在北京长保大厦,和七鲜小厨的首店一致。数据显示,北京长保大厦首店线上订单已超4000单。咖啡的定价仅为9.9元。但是在促销期间价格更低,只有5元到7元。比瑞幸和库迪更便宜。京东想用一种轻资产的模式做咖啡。类似“店中店”的模式。京东明确表示,会采用“依附+独立”双轨模式,也就是说会先围绕着七鲜小厨的门店布局,后续也会寻找...

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