9月26日，据《The Information》报道，Meta已与谷歌展开磋商，计划采用谷歌的Gemini人工智能模型，以增强自身的广告定向精准度。
消息公布后，Meta股价在盘后交易中下跌，截至发稿，Meta夜盘下跌0.3%，而谷歌股价则上涨近1%。
该媒体援引知情人士补充称，这场磋商发生在Meta部分员工与谷歌云(Google Cloud)团队之间——值得注意的是，Meta与谷歌在数字广告领域本是直接竞争对手。目前磋商已取得进展，这一动态也成为Meta自研AI模型落后于竞品的最新信号：在自身技术追赶不及的情况下，这家由马克·扎克伯格领导的公司至少已开始探讨“采用竞争对手技术”的可能性。
一名知情人士透露，Meta部分员工提议，利用Meta的广告数据对谷歌的Gemini及Gemma模型进行优化调整;另有消息人士表示，Meta正评估是否通过Gemini模型提升内容理解能力。
值得关注的是，上月已有报道称，Meta与谷歌云签署了一项为期六年的重大云计算合作协议，价值超100亿美元。
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