最近车企的半年财报陆续公布,2025年是价格战的第三年,持续的内卷冲击车企业绩,毛利率普遍下滑,整体行业利润一年不如一年。2024年车市还在争论“要不要卷?”,2025年已经变成“一致反内卷”,中间发生了什么?价格战什么时候结束?行业期待的淘汰赛又为什么迟迟不来?车企均面临不同程度的毛利率下滑问题:价格战导致比亚迪汽车及相关业务毛利率为20.35%,同比减少1.99个百分点;吉利汽车毛利率同比微降...
Source Link最近车企的半年财报陆续公布,2025年是价格战的第三年,持续的内卷冲击车企业绩,毛利率普遍下滑,整体行业利润一年不如一年。2024年车市还在争论“要不要卷?”,2025年已经变成“一致反内卷”,中间发生了什么?价格战什么时候结束?行业期待的淘汰赛又为什么迟迟不来?车企均面临不同程度的毛利率下滑问题:价格战导致比亚迪汽车及相关业务毛利率为20.35%,同比减少1.99个百分点;吉利汽车毛利率同比微降...
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