领克奋力克服“焦虑”:补智能短板、拓场景品类

经观汽车
Sep 28

成立已九年的领克品牌,正在经历一轮爬坡重启。过去两三年里,领克遇到了一些烦恼:因成立之初的全球化定位,其产品开发长期对标欧美市场,这为其早期的发展带来了红利,但随着中国市场新能源和智能化技术的快速更迭,领克虽身为中国品牌,却意外出现了“水土不服”。直到最近,领克才终于补上了智能这一课。“的的确确一开始领克在燃油车时代是领先的,但是进入新能源时代,特别是新势力参与竞争以后,我们在整个智能化上可以讲...

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