TCL、海信的下一步,“搞定”AI与出海,重新定义“家的边界”

松果投研
Sep 28

2025年,被称为“AI家电元年”的浪潮并未退去,反而随着DeepSeek等大模型技术的深度融合,正在重塑整个家电产业的竞争格局与价值逻辑。从柏林IFA展台到泰国工业园开工现场,从高端画质芯片到全屋智能解决方案,中国家电企业不再仅依靠“性价比”取胜,而是凭借AI技术创新与全球化纵深布局,构建起新一轮产业转型的“系统模板”。在这条转型之路上,TCL与海信,作为中国黑电“双子星”,正以截然不同却皆具...

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