文/瑞财经研究院 吴文婷始祖鸟捅了“篓子”,安踏受到牵连。事件源于近日,始祖鸟联合蔡国强在喜马拉雅山搞了一场烟花秀,让他们没想到的是,原本一次普通的宣传,最终却引发了舆论的危机。伴随事件的不断发酵,作为持有始祖鸟母公司亚玛芬体育39.5%股份的安踏体育,也成了舆论的焦点。据瑞财社统计,目前,我国运动品牌上市公司数量并不多,四大知名运动品牌均在香港上市,分别为安踏体育、李宁,特步国际、361度;而...
Source Link文/瑞财经研究院 吴文婷始祖鸟捅了“篓子”,安踏受到牵连。事件源于近日,始祖鸟联合蔡国强在喜马拉雅山搞了一场烟花秀,让他们没想到的是,原本一次普通的宣传,最终却引发了舆论的危机。伴随事件的不断发酵,作为持有始祖鸟母公司亚玛芬体育39.5%股份的安踏体育,也成了舆论的焦点。据瑞财社统计,目前,我国运动品牌上市公司数量并不多,四大知名运动品牌均在香港上市,分别为安踏体育、李宁,特步国际、361度;而...
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