文 | 零售圈2025年夏季由美团、淘宝闪购、京东三大平台掀起的外卖三国杀引起的热浪,远远超过了肆虐全国的高温天气,这场外卖“0元购”补贴大战,以数百亿资金为燃料的商战背后,是巨头们对即时零售生态入口的生死争夺。在创造单日2.2亿订单峰值的同时,也成为了即时零售的标志性事件。餐饮到家在中国已经成为高度发达的市场,零售到家的潜力正逐步显现。而遍布于街头巷尾、小区深处,为保证为3公里以内顾客提供30...
Source Link文 | 零售圈2025年夏季由美团、淘宝闪购、京东三大平台掀起的外卖三国杀引起的热浪,远远超过了肆虐全国的高温天气,这场外卖“0元购”补贴大战,以数百亿资金为燃料的商战背后,是巨头们对即时零售生态入口的生死争夺。在创造单日2.2亿订单峰值的同时,也成为了即时零售的标志性事件。餐饮到家在中国已经成为高度发达的市场,零售到家的潜力正逐步显现。而遍布于街头巷尾、小区深处,为保证为3公里以内顾客提供30...
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