溯源文化根脉 铸就品牌魂 长城汽车敦煌之旅深化“万里精神”

北京商报
Sep 25

北京商报讯(记者葛婷婷)9月19日,长城汽车董事长魏建军与敦煌博物馆副馆长张春生等嘉宾齐聚敦煌,参与央视新闻《中国经济引力场》栏目录制,展开一场跨越千年的对话,共同探寻敦煌文化所蕴含的“万里精神”,并以此诠释中国汽车品牌的当代责任与担当。  此次活动是长城汽车“致敬敦煌文化”寻根之旅的重要组成部分。对话从玉门关、汉长城遗址到莫高窟艺术宝库,深入探讨了敦煌所代表的探索、自信、坚守、传承与融合共生的...

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