深夜十一点，北京国贸写字楼的灯依然零星亮着。就职于某机构的金融分析师李翔，下单了一份便利店夜宵和一瓶能量饮料，二十分钟后骑手敲门。十年前，这种需求几乎没有稳定供给；五年前，它只是外卖平台的“边角补充”；今天，它已经成了即时零售的日常切口——不仅是夜宵，还有药品、鲜花、办公文具，乃至手机配件、宠物用品，都可以在“30分钟送达”里得到满足。过去十几年，电商的奇迹靠的是“远场+低价+海量选择”，而...
Source Link深夜十一点，北京国贸写字楼的灯依然零星亮着。就职于某机构的金融分析师李翔，下单了一份便利店夜宵和一瓶能量饮料，二十分钟后骑手敲门。十年前，这种需求几乎没有稳定供给；五年前，它只是外卖平台的“边角补充”；今天，它已经成了即时零售的日常切口——不仅是夜宵，还有药品、鲜花、办公文具，乃至手机配件、宠物用品，都可以在“30分钟送达”里得到满足。过去十几年，电商的奇迹靠的是“远场+低价+海量选择”，而...
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