自2024Q2以来，吉利、零跑、小鹏、小米等销量和份额持续上涨，龙头企业份额被蚕食，尾部企业出清。吉利、零跑、小鹏定位大众市场，通过极致性价比车型吉利星愿、吉利银河E5、零跑C10、小鹏MONA M03等带动销量持续增长，小米则依靠强大的品牌力获得增长，新势力企业零跑、小鹏、小米的销量持续稳定在单季度8~12万辆之间。从份额角度看，这些企业的增长主要是蚕食了龙头企业的份额，比如比亚迪、特斯拉份额...
Source Link自2024Q2以来，吉利、零跑、小鹏、小米等销量和份额持续上涨，龙头企业份额被蚕食，尾部企业出清。吉利、零跑、小鹏定位大众市场，通过极致性价比车型吉利星愿、吉利银河E5、零跑C10、小鹏MONA M03等带动销量持续增长，小米则依靠强大的品牌力获得增长，新势力企业零跑、小鹏、小米的销量持续稳定在单季度8~12万辆之间。从份额角度看，这些企业的增长主要是蚕食了龙头企业的份额，比如比亚迪、特斯拉份额...
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