港股异动 | 思摩尔国际(06969)盘中涨超5% Glo Hilo新品正式上线波兰市场

智通财经
Sep 26

智通财经APP获悉,思摩尔国际(06969)盘中涨超5%,截至发稿,涨5.67%,报18.07港元,成交额1.44亿港元。

消息面上,长江证券指出,9月18日,波兰Glo官网正式发布Glo Hilo新品,除改良的分体式设备和一体式设备外(新增颜色选择至7种),本次波兰市场发布了更丰富的烟支口味选择,初期已发布13款口味烟支(8种茶基调味+5种烟草味)。在营销投入方面,英美烟草提供了购买加热器具赠送4包烟支的活动,继续加大对Glo Hilo新品的推广力度。在其他市场方面,该行预计Glo Hilo下一站将进入意大利市场(2024年全球HNB出货量第三大市场),此外期待其他增量市场的有序拓展。

中金此前指出,随产品打磨成熟,HNB新品普遍以试销经验复用进行全球扩张,新市场开拓节奏、用户成长斜率等阶段性成果推动资本市场预期修正,市占率提升节奏、收入增速、盈利兑现共同锚定合理估值。看好头部国际烟草品牌依托创新性新品实现份额提升趋势。

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