近年来，乳制品消费市场进入存量竞争阶段，从依托主业产业链延伸而来的冰淇淋、益生菌、奶茶、运动营养品到宠物食品、纸巾业务、数字化平台……乳企的跨界呈现出百花齐放、不拘一格的态势。多家企业表示，希望借助跨界布局“第二增长曲线”——即现有主业之外、具备高速增长潜力的新业务，以及“第三增长曲线”——面向更长期、更具颠覆性的未来业务，持续为企业注入动能。乳企为何多赛道“跨界”今年8月，伊利研发的益生菌猫粮...
Source Link近年来，乳制品消费市场进入存量竞争阶段，从依托主业产业链延伸而来的冰淇淋、益生菌、奶茶、运动营养品到宠物食品、纸巾业务、数字化平台……乳企的跨界呈现出百花齐放、不拘一格的态势。多家企业表示，希望借助跨界布局“第二增长曲线”——即现有主业之外、具备高速增长潜力的新业务，以及“第三增长曲线”——面向更长期、更具颠覆性的未来业务，持续为企业注入动能。乳企为何多赛道“跨界”今年8月，伊利研发的益生菌猫粮...
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