前言2025年,中国房地产行业在深度调整中加速向“品质时代”转型。尽管政策端通过“白名单”机制持续强化保交付托底作用,但受市场销售规模收缩影响,行业整体交付体量同比下滑,房企普遍面临“规模缩减”与“品质升级”的双重挑战。在此背景下,交付品牌影响力成为房企品牌核心竞争力。它不仅是企业综合实力的具象化表达,更是市场信任度、客户忠诚度与行业话语权的关键衡量,通过整合产品力、服务力与社会责任,构建差异化的...
Source Link前言2025年,中国房地产行业在深度调整中加速向“品质时代”转型。尽管政策端通过“白名单”机制持续强化保交付托底作用,但受市场销售规模收缩影响,行业整体交付体量同比下滑,房企普遍面临“规模缩减”与“品质升级”的双重挑战。在此背景下,交付品牌影响力成为房企品牌核心竞争力。它不仅是企业综合实力的具象化表达,更是市场信任度、客户忠诚度与行业话语权的关键衡量,通过整合产品力、服务力与社会责任,构建差异化的...
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