“水战三国”:农夫山泉大战怡宝,宗馥莉参战抢得更多“蛋糕”

每日经济新闻
Sep 28, 2025

包装水市场三巨头大战一年半,战况如何?  2024年4月,农夫山泉推出绿瓶纯净水,并将终端价下探至1元/瓶,直接瞄准了将包装纯净水作为主战场的怡宝与娃哈哈的核心腹地。  农夫山泉和怡宝都投入了充足的“弹药”进行“水战”,然而,接班娃哈哈后的宗馥莉也没闲着,果断参战。于是,“水战三国”上演了。  每经记者从线下零售监测机构了解到,截至目前的战况是:娃哈哈在竞争中实现份额逐步增长,2024年4月至...

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