作者丨冯瑶校审丨汪海排版丨葛畅“中国已经没有大众市场,只有分众市场。”储殷教授这句话直击当前消费市场的核心痛点。有人追求“简单管饱”,讲究极致性价比;有人在有限的时间和场景里,希望获得差异化和更好的体验。这不仅是餐饮习惯的变化,也在重塑方便面的价值认知。在分众消费时代,方便面不再只有单一解法,它需要同时满足不同人群、多样化场景的需求。于是问题来了:在这种趋势下,方便面如何在效率与体验之间找到新的...
Source Link作者丨冯瑶校审丨汪海排版丨葛畅“中国已经没有大众市场,只有分众市场。”储殷教授这句话直击当前消费市场的核心痛点。有人追求“简单管饱”,讲究极致性价比;有人在有限的时间和场景里,希望获得差异化和更好的体验。这不仅是餐饮习惯的变化,也在重塑方便面的价值认知。在分众消费时代,方便面不再只有单一解法,它需要同时满足不同人群、多样化场景的需求。于是问题来了:在这种趋势下,方便面如何在效率与体验之间找到新的...
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