从一只螃蟹看,叮咚买菜如何淬炼商品力

壹览商业网
Sep 26

作者/响马编辑/薛向出品/壹览商业近日,在山东东营黄河口大闸蟹开捕仪式暨中国农民丰收节现场,叮咚买菜签下超3000万元直采订单。与此同时,叮咚买菜宣布升级“寻味中国”计划,将全国地道食材与地道风味纳入战略核心,上述超3000万元黄河口大闸蟹直采订单即是该计划首批落地的案例。结合起来看,直采黄河口大闸蟹、升级“寻味中国”计划,背后的目的是叮咚买菜希望通过“寻味计划”进一步淬炼商品力,不断增强寻品、...

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