假如阿迪“娶”彪马:一场76年的兄弟反目,会炸掉全球鞋业护城河吗?

环球鞋网
Sep 26, 2025

“达斯勒兄弟如果还在,会投赞成票吗?”1948年,一场家族内斗把达斯勒兄弟制鞋厂劈成阿迪达斯与彪马;2025年, 资本市场 试图让两条血脉重新汇流。消息一出,彪马两天股价狂飙19%,市值瞬间回血15亿欧元。环球鞋网认为,这比任何肥皂剧都狗血——耐克、安踏、CVC、ABG全员上桌,一出“三国杀”正在改写全球运动品牌权力榜。图源/网络,版权属于作者一、皮诺家族“待价而沽”:29%股权成战略要塞Arté...

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