赛道火热过后,体重管理如何破局出新?| Go!创新私享会vol.17

Foodaily每日食品
Sep 26

政策风口下,体重管理已多次成为社会关注的重点。随着“体重管理年”行动的深入,不仅推动了健身与营养知识的普及,也激活了更多体控需求,行业正驶向快车道。当下,体重管理已成为一种生活方式,消费者对健康生活的关注持续升温,不再仅仅追求“减重”的数字成果,而是更加注重代谢健康、体态优化与心理愉悦的协同实现。然而,市场并不缺需求,缺少的是下一个“有效×有感”的新产品方案。面对更细分的人群、更复杂的代谢需求以及...

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