微言 | 酒店“逢节必涨” :游客 “被宰感” 与酒店营收如何调和?

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Sep 26, 2025

国庆黄金周将至,“酒店涨价” 再度成为大众关注的焦点。其中,热门景区周边酒店的价格波动尤为显著 —— 平日每晚仅需数百元的房型,一到旅游旺季,价格便飙升至数千元,这几乎成了历年国庆的 “固定现象”。对游客而言,假期酒店的“逢节必涨” 难免让人产生 “被宰” 的感觉;但对酒店方来说,一年中数次旅游高峰的集中客流,似乎也是冲刺营收的合理契机。二者分歧的核心,在于 “涨价” 的合理性边界 —— 诚然,...

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