摒弃短期效应 长城魏建军以“四化战略”勾勒差异化破局路径

中国经营报
Sep 29, 2025

文/夏天在“卷价格”“卷配置”成为行业常态的当下,中国汽车产业竞争下半场究竟路在何方?在最新一期央视财经《对话》栏目中,长城汽车董事长魏建军指出,车企必须回归制造本质,摒弃追求短期效应。35年积淀,基于深刻的市场洞察,长城汽车提出以“泛内燃机化、新能源多元化、油电平等化、战略全球化”为核心的“四化战略”,以“长期主义”对抗“短期投机”。这种“长期主义”并非消极等待,而是一种基于深度产业洞察的主动...

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